Business Partnership and 1:1 Long-Term Mentorship Program
A private business partnership for creators who want to turn their store into a full-time income.
I don’t just market your products; I co-own your business, invest in it, and grow it with you.
You focus on creating the classroom resources teachers love.
My team and I run the marketing machine that gets them into more hands.
We both share in the rewards, long-term.
What Is Equity?
Equity is a truly beautiful word.
It has several meanings.
Definition 1: a trade union to which most professional actors belong.
Definition 2: the value of the shares issued by a company.
Definition 3: the quality of being fair and impartial. Equality means providing the same to all. But equity means recognizing that we do not all start from the same place, and that we must acknowledge and make adjustments to imbalances.
This program is like a combination of all three meanings.
- Join a community of solid solopreneurs who are committed to fast growth
- Benefit from all of the training, skills, experience, and talent Brittany has in marketing
- Get built-in leverage from the team at Verity Media, instead of having to hire on your own
➡️ This is why I named my partnership program Equity – because that’s what this truly is.
Who This Is For?
Equity is invite-only and designed for creators who:
- Have an established store making under $1,000/month or are starting from scratch but fully committed
- Consistently create high-quality resources for educators
- Want to focus on creating, not learning ads, SEO, or social media
- Believe their resources could impact more classrooms if more people found them
- Are ready for a 3–5 year growth partnership
What you get
From day one, you gain a true business partner – not just a marketer or coach.
Full-service marketing & growth
- Paid ads — strategy, creative, targeting, optimization
- Email — welcome sequences, weekly newsletters, launch series, and planned promotions
- SEO & store optimization — so your listings get found and convert
- Content & social — long-form content (like blogging, podcasting and YouTube), Pinterest, Instagram, TikTok, Facebook
- Product listing optimization — titles, covers, previews, descriptions that sell
Brand & store upgrades
- Visual branding & store graphics
- Product line organization + bundling strategy to raise average order value and lifetime customer value
Strategic growth planning
- Custom 12-month roadmap with quick wins + long-term milestones
- Quarterly strategy sessions to adjust as we grow
- Someone to truly collaborate and brainstorm with, who’s in it with you
Reporting & transparency
- Monthly performance reports
- Access to shared dashboards so you always know what’s happening
How It Works
We both invest time, talent, and resources, and share in the rewards.
- Ownership: I hold 25% equity in your business
- Monthly Ops Fee: 10% of gross monthly sales, due on the 15th (after TPT marketplace payout)*
- Profit Distributions: I receive 25% of net profits, paid quarterly
- Sale Proceeds: If the business sells, I receive 25% of the sale price
You keep creating.
My team handles marketing, branding, optimization, and growth – so the business becomes a valuable, sellable asset.
This doesn’t mean that you have to sell, of course.
But we build it up so that you can sell it if you decide to in the future.
*if you’re starting from scratch, we both commit to 20 hours per month working on your store, brand, and business until there’s revenue
Here’s What It Could Look Like
There are two paths into the Equity Program & Partnership.
The first way, is by starting with a store that already has proven potential for success.
The second way, is by starting from scratch with me and my team – building everything from the ground up.
If you already have a store…
Here’s an example of what it could look like, should we partner together:
- Month 0: $700/month gross sales
- Month 6: $1,500–$2,500/month after consistent marketing campaigns
- Year 1: $25k in annual total sales, with brand recognition growing
- Year 2: $60k in annual total sales, major momentum that shows you can go full-time!
- Year 3: $100k+ in sales – options to quit the classroom, go part-time, or keep both
- Year 4: $150k+ in sales – consider scaling back on store work, and expanding with courses, memberships, etc
- Year 5: $200k+ in sales – your business is ready to scale past six figures, or be sold as an asset
If you’re starting from scratch…
Here’s an example of what it could look like, should we partner together:
- Month 0: Brand new store with no products yet, but we have a full strategy and production schedule ready to go
- Month 6: $100-$500/month in sales from your first product lines and consistent marketing
- Year 1: $12k–$20k in annual total sales, with a strong foundation of evergreen products and growing brand recognition
- Year 2: $35k–$50k in annual total sales – you’re consistently creating new resources while marketing runs in the background
- Year 3: $75k+ in annual sales – now we’re in striking distance of matching or exceeding your teaching salary
- Year 4: $120k+ in sales – stable, scalable income and freedom to explore other streams like courses, memberships, or bundles
- Year 5: $150k–$200k+ in sales – a fully built, profitable business you can scale even higher or sell as an asset
Why This Works
Traditional marketing help costs $2k–$5k/month – or, you do it all yourself until you burn out.
Equity flips that model: I invest in you.
I only get paid more when your sales grow, so our incentives are perfectly aligned.
What We Expect From You
Partnership means commitment on both sides.
You’ll need to:
- Create a minimum number of new resources each month (we’ll set this together)
- Commit to working a set amount of hours on your business each month (we’ll set this together)*
- Share product details, images, and any necessary content for marketing
- Be open to feedback on product positioning and branding
- Commit to a 3–5 year active partnership
- Once you’ve reached your core financial goals, you can choose to cease operations support
- When operations support ends, the only payments we’ll continue to receive will be our quarterly profit shares
*if you’re starting from scratch, we both commit to 20 hours per month working on your store, brand, and business until there’s revenue
How Our Partnership Payments Work
Equity is a true partnership, which means we both share in the growth we create.
So, you might be wondering, “What’s in it for Brittany, though??”
Here’s how my compensation works:
1. Monthly Operations Fee (10% of Sales)
Each month, you’ll send me 10% of your gross TPT sales.
- This covers my ongoing marketing management – creating organic campaigns, optimizing your store, and paying team members
- Payments are due by the 15th of each month, after you receive your payout from TeachersPayTeachers
This ends up being a banger steal of a deal, especially when we first start working together.
Our done-for-you service packages start at $500 monthly, and my personal hourly rate could be as high as $200 depending on the specific deliverable.
But in this model, you only pay me when you make money.
The more I help you earn, the more I also make – so I’m extra committed to helping you succeed, and there’s no downside for you
2. Profit Distributions (Equity Partner Share)
As a co-owner of your business, I also receive my equity percentage of your net profits.
These profit payouts will be paid quarterly.
- Net profit = your TPT payout – all agreed business expenses (TPT fees, ad spend, tools, etc.)
- Profit is calculated and distributed on a set schedule, so you always know when to expect it
Let’s say your TPT sales for the quarter is $9,000.
That’s also known as your revenue.
Your total business expenses (TPT fees, ad spend, tools, etc.) for that same quarter total $2,000.
- $9,000 – $2,000 = $7,000 net profit
- My equity percentage is 25% → $7,000 × 0.25 = $1,750
You keep the other 75% of profit.
That means I’d receive $1,750 for that quarter, because that’s 25% of your total profits for that quarter.
3. If the Business Sells
If you ever decide to sell your store, I receive my equity percentage of the sale price, just like any other owner would.
So if you sold the business for $100,000, my share would be $25,000.
If it sold for $60,000, my share would be $15,000.
How This Looks in Real Life
Let’s say your store is currently earning $700/month in gross sales.
Year 0 (Right Now)
- Current gross sales: $700/month
- Estimated TPT payout after fees (assume ~80%): $560/month
- Estimated monthly expenses (software, small ads budget, tools): $100
- Net profit: $460/month → $1,380/quarter
Your Payments to Me:
- Monthly Operations Fee (10% of gross sales): $70/month
- Quarterly Profit Distributions (25% ownership): 25% of $1,380 = $345 per quarter
Year 1
- We implement full marketing from day one – ads, SEO, email, content, branding
- Sales grow to an average of $2,500/month by year’s end
- Monthly Operations Fee: Becomes $250 (10% of $2,500) covering coaching, done-for-you services, and marketing management
- Quarterly Profit Distributions: If annual net profit for the year is $20,000 and I own 25%, my annual share is $5,000 – paid as $1,250 every quarter.
Year 2
- Momentum builds. You average $5,000/month in sales.
- Monthly Operations Fee: $500/month.
- Quarterly Profit Distributions: If annual net profit is $45,000, my 25% annual share is $11,250 – paid as $2,812.50 every quarter.
Year 3
- The brand is established. We average $8,500/month in sales (~$100k/year).
- Monthly Operations Fee: $850/month.
- Quarterly Profit Distributions: If annual net profit is $70,000, my 25% annual share is $17,500 – paid as $4,375 every quarter.
At the very start, the profit distribution is smaller – and that’s totally expected.
The goal is to build sales aggressively so both your monthly operations fee and profit share grow quickly.
As revenue increases, the same percentages translate into much larger payouts for me and much more income for you.
The Application Process
Because Equity is a high-involvement, high-commitment program, we only accept a small number of partners each year.
Here’s what happens next:
- Apply — Fill out our partnership application so we can review your store and products.
- Discovery Call — We’ll discuss your goals, challenges, and potential growth plan.
- Proposal & Agreement — If we’re a fit, we’ll send a partnership proposal and contract.
- Onboarding & Growth Kickoff — We’ll start building your marketing machine.
Imagine 12 Months From Now…
- You’ve doubled or tripled your monthly sales.
- More educators are discovering and loving your resources.
- You’re spending your time actually creating instead of stressing over marketing.
- You have a true partner who’s as invested in your success as you are.
That’s the power of Equity.
📩 Apply for Equity Today
Limited partnership spots available. We only take on creators we believe we can help scale significantly.